Content marketing costs 62% less than traditional marketing and generates 3 times as many leads. Companies that blog get 55% more website traffic than those that don’t.
71% say blogs affect their purchasing decisions.
So how can you afford not to invest in it?
At the heart of all inbound marketing focused companies, you’ll find content. Blog articles, ebooks, infographics, videos, case studies, social media messages, emails … the list goes on.
Here are 4 Content Marketing Packages I offer to help you grow your business:
1) Content Strategy
The importance of a sound content marketing strategy from the beginning cannot be over-emphasized.
Reason? Marketing per se and this kind of marketing in particular takes time. Like all marketing, it can be measured. All the platforms these days offer analytics. But, success requires making certain all the moving parts such as social media and blog posts work together and get to where you want them to be.
One of the most important parts of this process is organizing the development of buyer personas – that is analyzing your target audience. This is a critical first step as the personas you create will then be used to guide the direction of future content creation.
Next we need to perform an audit of your existing content as a starting point for new content creation.
Finally, we need to assess the amount of content required – in what manner, on what platforms (blog, social media, email) and how often (frequency).
2) Content Creation
While the mediums employed may vary based on the company or industry, most businesses will benefit from a blend of blogging, email, social media, and premium content creation.
The content needs to feel authentic, pegged to your target audience’s needs and interests, and is aligned with your goals.
3) Content Promotion
If businesses are looking to get their content into the right hands at the right time, a content promotion strategy is necessary to help them get there.
While there are an overwhelming number of outlets for content distribution, the question remains: How do you identify which ones generate the greatest return in terms of your time and budget? This means analyzing your industry, needs and what your competitors are doing.
Facebook, Twitter, LinkedIn, Instagram and YouTube are just some of the most popular social media. Email marketing is also a particularly targeted channel for content promotion.
4) Content Reporting
Content marketing reporting services will provide you with numbers you need to adjust your content marketing strategy so it aligns with what’s actually working.
Most of the social media and other marketing platforms are capable of delivering a wide range of reports. These reports need to be focused to reflect what you consider success for your business. Does it mean driving more traffic? Increasing social engagement?
Contact Marcia Coffey at 561.906.3436 to discuss your content marketing needs, from Facebook and Twitter campaigns, to blog posts and email marketing.