No one ever said
marketing your product or service is easy. Is there a need for
your service? Will your product do well? Do you know the demographics
of your target market? There are lots of ways to uncover the information
you need -
from online research to focus groups to counting customers.
For 40+ years, John
Coffey, publisher of CCI, has been involved in all aspects of
marketing, advertising, sales promotion, direct marketing and
public relations. He created the Marketing Questionnaire tool
below to help develop a result-getting marketing plan for his
clients.
The following questionnaire
will be most helpful in understanding your business - its strengths, weakness
and goals. Rest assured, all answers you supply will be held in strictest confidence.
BASIC QUESTIONS
1. Describe your business?
Product (s)? Service?
2. Do you
currently have a marketing plan?
3. Does it
cover one, two, three or more years?
4. Is it
part of an overall business plan?
5. Is your marketing
plan new or has it been in place for more than one year?
THE PLAN IN DETAIL
1. What does your
marketing plan cover (check all that apply) ?
Internet
Advertising
Sales Promotion
Direct Marketing
(direct mail)
Public Relations/Publicity
Trade Shows
Other
2. Which of the above
has proven most successful
in generating business?
Least?
Describe:
3. Are your products
sold in USA, foreign markets,
or both?
4. Which markets have
generated the most business?
Reasons?
5. Are you totally
satisfied with your current marketing plan?
6. If not, what do
you see as its weaknesses?
7. Do you have a marketing
director?
8. Do you have a marketing
services/advertising agency?
9. Are you satisfied
with their work?
10.Have you or the
agency conducted consumer and/or media
research programs?
If so, results?
If not, do you see
a need for one or the other?
11.Have you set goals
for your marketing plan this and next
year?
Please describe
12.Any other comments
you feel would be helpful in providing
a clear picture of your marketing program.
Name:
Company:
Phone (important
for prompt reply):
Email:
Thanks for filling
out the questionnaire. Based on your answers, I will email you
my comments and critique of your current marketing efforts.
This will be the first step on the road to helping you build
your business.