Redesigning Your Website

Just about EVERY aspect of a Website can be improved upon in one way or another. The philosophy behind a redesign should be: respect for visitors to your website, a clean, attractive recognizable appearance, better scalability and ease of future maintenance

Take a hard look at the following areas:
Design, layout, look-and-feel, brand; navigation; audience reach; future expandability; ease of promotion; integrating new content, features and technology.

Designing Your Look and Feel
One of the most common reasons to redesign a Website is to change the look and feel of the old site. How exactly this is achieved is too personal to generalize and depends entirely on the nature of your Website. General principles include: minimizing the number of clicks a user needs to get to content, employ graphics tastefully, consistent use of colors, retaining a professional image.

Usability and Navigation
Keep navigation tools simple and intuitive.
Minimize space by using pop-up or pull-down navigation menus.
An efficient search engine can make finding content an easy task for users.

Adding Features
With growth comes differing needs. An online merchant will benefit from building a mailing list. Launching an ezine lets a scientific research site inform members about recent developments. Others include: a Privacy Policy, a legal disclaimer and copyright notices.