Search engine optimization is complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it for fear that they’ll simply never get it right.
Still others hire crappy SEO consultants. As Rebecca Gil tells it in her “Beginner’s Guide to Search Engine Optimization”, a PDF download below: “Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO.” are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO.”
But, the truth is … if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.
What to do?
Time to do it yourself.
“SEO is not simple and it is not easy. It is part art, part science, and part instinct. But know this once you get it, you get it and it becomes common sense. What I will promise you is that anyone and everyone can learn SEO,” states Rebecca.
“If you can’t make the long-term commitment needed, consider spending your money on pay per click ads,” she adds.
Rebecca Gill is the founder of Web Savvy Marketing and the SEO instructor at DIYSEOcourses.com. She explains why SEO is a powerhouse for all businesses and why it requires a plan. In my years as a web designer, I’ve found Rebecca to be the only person who makes sense while keeping everything simple. This is no small feat in the world of SEO! The guarantees, the gobbledygook. They are everywhere. Thank you, Rebecca!
MORE DIY RESOURCES
How to Learn SEO: 10 of the Best Resources to Bookmark – These days, it seems all marketing requires at least a basic knowledge of search engine optimization. But many of us aren’t sure where to begin. That is due to the deluge of information available on SEO.
How to Teach Yourself SEO in 30 Days – A comprehensive article with videos, tutorials, and downloadable SEO template and more
5 Small Business Tips For Better SEO In 2017
Search Engine Optimization Basics – Effective SEO Advice and Tips from Rank Fishkin. Rand Fishkin is the CEO and Co-Founder of the web’s most popular SEO software provider: SEOmoz.