SOCIAL MEDIA
A Competitive Advantage For Your Business
Getting into social media shouldn’t be a hard decision for businesses to make. All that’s needed
is a different mindset than traditional business approaches. Social media is a long-term strategy,
not a short-term fire sale. Understand that, and you understand social media.
Now you can combine search engine optimization with social media marketing. Through keyword analysis, you’ll uncover what your prospects are actually searching for. When you discover these phrases, you’ll be in a better position to improve your social media campaigns. You can use these keywords in your LinkedIn profile, your tweets, and in the titles and descriptions of your YouTube videos.
ALL THE RAGE
Facebook is a social networking site that has grown so fast over the past year that it has overcome MySpace as the world's number one social network. There are currently about 130 million active users, a number that is still growing at a staggering rate.Facebook is used by companies like Saks Fifth Avenue and The Gap because it makes it easy to communicate regularly with customers, prospective customers, vendors, and potential business partners. Facebook also serves as a replacement for traditional means of communication such as newsletters and direct mail. It can be used to regularly announce or get feedback on new products, spotlight new employees or existing employees accomplishments or talents, reward customer loyalty, promote special events and special offers, as well as to create partnerships.Want to set up a business presence on Facebook but don’t want to have a personal presence?
Click HERE to see how. If we can help you, give us a call.
Professional Networking Just Got Easier
LinkedIn is a business-oriented social networking site mainly used for professional networking. As of July 2009, it had more than 43 million registered users, spanning 170 industries. Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. Here are some of the many ways you can use LinkedIn in your business: • Increase your visibility
• Improve your connectability
• Improve your Google PageRank
• Perform blind, “reverse,” and company reference checks
• Increase the relevancy of your job search.
• Gauge the health of a company and an industry
• Scope out the competition, customers, partners, etc
Online Video And Small Businesses Are
A Match Made In Heaven
YouTube is not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
34 Ways To Use YouTube For Business
24×7 Microblogging 
The online sensation Twitter is beginning to establish itself as a valuable business tool. With more and more users coming to the site, businesses see the possibility of attracting more and more consumers.
For example, the CEO of Zappos.com believes that Twitter is a better way for the business-customer relationship to become more personal. Not only do small businesses get more exposure to more customers, but they also can get exposure to other high profile people. These high profile people could include potential investors of these small companies. Here’s a screencast video of how & why you should use Twitter from a small business perspective.
ONLY 62 Ways To Use Twitter For Business
A Small Business Case Study