This is the third jupiteryoga.net website I have developed for Stacy O’Neill over many years. It is built on the Studio Press Agency Pro theme and most important, it is responsive so it looks great on all devices (specifically requested by Stacy).
A certified yoga teacher, Stacy is multi-faceted, very active in the community and a wonderful writer who is in the throes of writing her first book. She needed her site to reflect all of her activities in real time. Above all, she needed a site that was scaleable, that could grow along with her business, and one she could run herself.
The Agency Pro theme showcases the many worlds of Stacy near the top of the site in a dramatic manner … not to be missed by visitors. A couple of plugins – Event Geek and Instagram Feed – keep visitors current on all of Stacy’s beach yoga classes and other events. The footer is “fat” necessarily reflecting Stacy’s various partners and service activities.
This is the second website (a responsive one) I’ve developed for Robert Pestreich, Managing Director of Harrison Stone. Robert is specifically interested in lead generation and above all, phone calls from financial services C-Suite execs seeking to upgrade or replace staff. He also wants to showcase the highly tailored retained search process that is the hallmark of boutique executive search firms.
When I introduced the concept of inbound marketing to Robert, he quickly understood the importance of brand value and social media. I continue to write optimized monthly blogs targeting his audience, streaming them to the relevant social platforms (Twitter, Facebook, LinkedIn) building a targeted list of Twitter c-suite followers and offering white paper downloads on his website.
Experts say the future of executive search lies in being perceived as a trusted advisor and partner. Social media technology does this beautifully.