Executive Search Web Design
CHALLENGE
You want your company to do well based on the merits of your consulting expertise. It’s a noble pursuit, but the truth is that your expertise can be hard to demonstrate to those who haven’t already interacted with your company.
How do you communicate your value to new and prospective clients online, particularly corporate executives seeking your Retained Search services?
In this case, the client wanted a site with a dual focus: an audience of corporate professionals seeking professional search expertise as well as candidates seeking employment in financial services.
SOLUTION
Your customers spend most of their time searching for solutions before contacting you. Your website design is a critical piece of the puzzle, providing information, resources, and insight into their problems.
As your website tells the story of your company, I chose a stunning, modern parallax theme which I customized to make Harrison Stone stand out from the pack.
A Parallax theme has various benefits to the user experience compared to the classic design. First, it reduces the bounce rate, it improves the story and it helps to build social shares and natural backlinks.
DIGITAL MARKETING
Call it internet marketing, content marketing, social media marketing, now digital marketing, Harrison Stone has it all – an eBook lead magnet download ( What You Need To Know Before You Hire A Retained Search Firm ), Candidate & Client interactive forms, paper.li weekly newsletter, landing pages perfect for SEO, social media marketing (Facebook, Twitter, LinkedIn), and content marketing (blog).
“Marcia’s efforts have provided Harrison Stone, LLC with a very professional brand and a #1 ranking on Google, which translate into business.”