The Dutch Renovation Group is an established and experienced construction company in Willemstad, Curaçao. It prides itself on exceptional craftsmanship, delivering a custom total product to home owners.
Services range from interior and exterior renovations, custom kitchens, pool design
and construction, terraces, custom-built jacuzzis or spas, and LED landscape lighting, and much more.
And, that’s the challenge: how to create a website with stunning photos showcasing all of the services this company offers in a professional manner!
Even though homebuilders are in the brick-and-mortar business – literally – they still have to be sharp when it comes to web design. Customers are much more likely to evaluate homebuilding companies by going to their websites than they are visiting homes that have been completed.
With that in mind, a great homebuilding, responsive website has to include and accomplish a lot of different things. Here are two of the most important:
1) Construction Specialties or Capabilities
Most homebuilding companies have specialties, or at least types of projects they can
and can’t accept. So it shouldn’t be surprising that putting this kind of data on the
website, and a way that is easy to find and understand, should be a top priority.
Make it clear to potential customers what you build and why they should work with you.
2) Photos of Finished Projects
If customers won’t always go to your finished construction projects, why not bring
the projects to them? With good photos (showing interiors and exteriors, before-and-after, etc.) you can show off the kind of quality and craftsmanship decision-makers pay attention to.
I designed the Dutch Renovation Group’s site with special emphasis on images, highlighted on the homepage with hover text. The site makes a dramatic impression.
And it does not matter what device visitors use to view the site.
There is a saying, immortalized in the old ad campaign for Head & Shoulders shampoo, that “you never get a second chance to make a first impression.”
So make it a good one.