Golden Moments Jewelers is a small, local custom jewelery store with design and personal service its watchwords. The owners wanted a simple and dramatic site with a phone number for all their local customers. They specifically did not want an eCommerce site.
Small business. BIG impact.
As far as jewelry websites are concerned, distractions are a bad idea. A clean, simple layout with focus on the jewelry is required. This means clean background colors like white or pale gray, very simple navigational options, clear text in basic fonts, and a clutter-free browsing experience without excessive pop-ups, banner ads, sidebars, or links.
I customized the beautiful and stylish Infinity Pro theme to make sure Golden Moments Jewelers clearly demonstrates it is the best choice in the local jewelry store niche — while also conveying taste and elegance.
Extra functionality includes the user-generated reviews plugin WP Customer Reviews allowing visitors to write their own customer testimonials OR to write reviews about a product.
The days of boring businesses on the web are over!