Many people think SEO is all about technical, behind-the-scenes tasks that help your site rank in Google. While there is definitely a technical aspect to SEO, there are also some extremely simple strategies anyone can use to improve their rankings.
Search engine optimization can be complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it for fear that they’ll simply never get it right, as I wrote in an earlier SEO post.
When it really comes down to it, Google wants your website to provide the best possible experience for your visitors. If you understand the basics of SEO and can think like a user, you’re on the right track.
Brian Dean is one of the world’s most sought-after SEO experts. His definitive guide on how to finally wrestle the ornery SEO monster to the ground can be downloaded below!
“This is the ultimate guide to dominating Google’s search results in 2018. This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going to see tested strategies that are working right now…and will work even better in 2018. So if you’re looking to up your SEO game this year, you’ll love this guide,” he writes.
Various chapters in the book cover all of these subjects:
RankBrain & User Experience Signals, Become a CTR Jedi, Comprehensive In-Depth Content, Google’s Mobile-first Index, All-In With Video, Voice Search, Content and Links Are Key, Quick Tips for SEO in 2018.