The Modern Business Website
There’s so much to do when it comes to putting your website together, attracting an audience, and building a business that you’ll take any opportunity you can find to set something and forget about it.
Set it and forget it.
What a lovely idea.
Just be careful. It can be a seductive thought with potentially catastrophic consequences.
Because the only thing that stays the same about life and work on the web is that things are constantly changing, especially when it comes to modern business websites.
Let’s run through three critical ones …
1. Security threats
This is of paramount importance.
Right now, right this very second, there are bad people with bad intentions trying to hack into your website. I don’t mean to scare you, but it’s just reality.
The worst thing about malware is that it could be on your website for months without you even noticing. You need to be vigilant, proactive, and check regularly for malware and known vulnerabilities.
Even if your website is being granted a random, momentary reprieve from the web’s most nefarious intruders, you’d be wise to prepare as if the threat is omnipresent.
And of all the ever-evolving elements of life on the web, this is the one that is most difficult for you to do anything about yourself. Your website needs its own specialized Secret Service team that lives and breathes web security creating a fortress around your site … and that is ready to pounce if someone somehow breaks through the wall.
» Do you have security audits and cleanups that will protect and disinfect your site?
Take security seriously. Have someone you trust on your side.
Here is the comprehensive Monthly, Semi-Annual and Annual WordPress Maintenance Service we offer all of our clients, which includes:
1) Automated Monthly Security Scans
We make sure that you are on track with your site updates to protect against known security threats, avoid getting malware on your site, and detect if your website is blacklisted.
Our sophisticated security check scans all the pages on your website and compares the code against the known malware knowledge base. It also performs a blacklist check with a number of services, like Google Safe Browsing, Norton Safe Web, ESET, etc. It also flags certain site errors and outdated software. If by any chance your site has been infected you will get a detailed report and a list of all the infected files.
A clean backup will get your site up and running again.
2) WordPress Updates, Theme Updates, and Plugin Maintenance
One of the most important ways to keep your site secure is to make sure you’re always running the latest version of WordPress and that your plugins are updated.
While fun and useful new features typically garner the headlines for new WordPress updates, it’s the under-the-hood security updates and patches that are most important.
Updating WordPress is a regular occurrence. You have to stay on top of it. So, never underestimate the value of WordPress hosting that manages your WordPress updates for you. It ensures you have every latest bell and whistle, but most importantly: It keeps you safe.
The same is true for your theme. It has to stay up-to-date to ensure there are no glaring security holes. And, finally, plugins. Those need to stay updated too.
You’ll typically have to stay on top of third-party plugin updates yourself, although your host may help you manage updates for selected partner or recommended plugins.
The big idea here is that while running WordPress, activating your theme, and installing plugins may feel like set-it-and-forget-it moments, they absolutely are not. It’s imperative that you have a process to keep those elements up-todate … or that you have a team or service to do it for you.
What would you do right now if you found out that your entire website had been deleted?
» Freak out?
» Bargain with the devil?
You don’t need to go there. We also offer …
Secure Cloud Backups
Your website will be protected reliably and consistently, with monthly backups on secure cloud storage using Amazon S3 infrastructure. Backups are stored for 90 days, and you are able to use a backup from 3 months ago as a restore point.
Ahh. Peace of mind is a wonderful thing.
You might even consider keeping separate backups on your own, simply as a fail-safe for your fail-safe. But at a minimum, you should be hosting your site with a provider who keeps daily backups on hand for you and can restore them quickly if needed.
The bottom line is that you have to be willing to face, and embrace, change. And while it can feel overwhelming, it doesn’t have to be.
The need to stay up-to-date, secure, and protected is a major part of the changing face of today’s business website … and why it’s such a smart investment to make.
Which means more time for your content, more time for your audience, and more time for your business.
And isn’t that the whole purpose of having a website in the first place?